Friction Factor
EGO is the foundation for tremendous achievement
success, and leadership.
EGO is the cornerstone of deals not closed, ruined
relationships, and failed careers.
EGO can be your strongest ally, or your worst enemy.

Strong, healthy egos build careers, businesses and lives.
Inflated, out of control egos will destroy it all. Everyday
there are pivotal moments when you can turn a potentially
disastrous ego situation (Negative Friction) into a positive
and successful result (Positive Friction) just by recognizing
and understanding the Friction Factor that's at play. We teach
everyone from the receptionist to the CEO how to effectively
and compassionately deal with other people's egos, and most
importantly, how to deal with their own egos.
Buy The Book
Every Dollar Makes SenseMedia Center